The inter-store mobility of supermarket shoppers
نویسندگان
چکیده
منابع مشابه
The Inter-Store Mobility of Supermarket Shoppers
The allegiance of a particular customer, and the distribution across customers of strength of a±liation to a store are important indicators of store health. It is therefore important to understand both the extent and determinants of consumer mobility across competing retailers. We assume that while shoppers may patronize many stores, they typically have a primary a±liation to a \main store." To...
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ژورنال
عنوان ژورنال: Journal of Retailing
سال: 2002
ISSN: 0022-4359
DOI: 10.1016/s0022-4359(02)00099-4